What is transit advertising?

What is transit advertising? The definition of transit advertising is advertising displays placed on vehicles that transport commuters in the public way, such as city buses, trains, subways, airplanes, taxis, pedicabs, ferries and the stations and shelters that serve those vehicles.

What are the types of transit advertising?

Types of Transit Advertising There are actually three forms of transit advertising: (1) inside cards, (2) outside posters, and (3) station, platform, or terminal posters.

What is transit advertising medium?

Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles. such as on the side of or above the seats of a bus or tram.

What is bus advertising called?

Bus advertising belongs to the so-called OOH section of advertising (out-of-home) which refers to any promotional materials that aim to catch customers outdoors or when they are not at home. There are quite a few different bus ad format: T-sides , Supersides, Streetliners, Rears & Mega Rears (Bus backs), Full Wraps.

What is transit advertising and its advantages?

Transit advertising can reach more consumers, more locations and more foot traffic compared to static signage or billboards. The advantage of transit advertising is that it can lead to high customer brand recall.

Why are transit ads effective?

Importance. Transit advertising is important because it can provide high visibility for your product on a daily basis. Also, your audience may not necessarily be able to ignore your ads as they would, for example, by fast-forwarding through a television commercial or radio advertisement, or flipping past a magazine ad.

Why is transit advertising good?

Why is there a transit advertisement?

Is bus advertising effective?

Bus advertising is an effective and low cost medium that delivers extraordinary frequency. This builds brand awareness and keeps you top-of-mind with potential customers.

How do you advertise on a bus?

How to Advertise on Buses in 5 Short Steps

1. Select the Cities. Bus advertising is available is almost in every city that has a bus system.
2. Pick the Bus Ad Formats.
3. Calculate a Budget.
4. Choose a Start Date and Advertising Duration.
5. Contact a Bus Ads Company for a Free Quote and Availability.

How effective is transit advertising?

Transit ads make it possible to reach younger people in an unconventional way. The City of Madison, Wisconsin points out, for instance, that these ads are repeated, attention-grabbing, have constant exposure, are effective, and are timely. You can reach people in an organic, impactful, and meaningful way.

Are transit ads effective?

Advertisers use bus advertising because they are guaranteed a great reach at an affordable cost, depending on size, area, and longevity. It’s effective in reaching out to both men and women, of various age groups, because awareness about a product/service sees no gender, really.

Where can I find transit advertising in Tulsa?

Interior Card advertising delivers your message to transit bus ridership. Interior Cards increases familiarity with your brand message since the average ride is 15 minutes. Bus Bench and Shelter Ads (Tulsa, OK Only): Offer the lowest cost in Out-of-Home Advertising and reaches drivers and riders at transit stops in Tulsa, OK.

Where to find Tulsa Transit maps and schedules?

All Tulsa Transit maps and schedules are contained in the Traveler. In addition to the Traveler maps and schedules, try our new online Google Maps trip planner. Download the current Traveler, Tulsa Transit’s comprehensive booklet of routes, schedules, riding information, and more.

What kind of advertising does para transit use?

Para-transit buses run through neighborhoods and districts, expanding the reach of your transit bus ads. Interior Card advertising delivers your message to transit bus ridership. Interior Cards increases familiarity with your brand message since the average ride is 15 minutes.

How many impressions does a transit ad get?

Transit advertising yields 250K to 350K impressions per week. Consumers see transit ads during regular commutes and other outings around town. This type of brand awareness helps consumer gain more familiarity with your brand and move closer to a point of purchase.