Is influence the psychology of persuasion a good book?

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

How many pages are in influence the psychology of persuasion?

336
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What is persuasion psychology?

Persuasion, the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people. One’s attitudes and behaviour are also affected by other factors (for example, verbal threats, physical coercion, one’s physiological states).

How long is influence the psychology of persuasion?

5 hours and 51 minutes
Influence: The Psychology of Persuasion, Revised Edition The average reader will spend 5 hours and 51 minutes reading this book at 250 WPM (words per minute). Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.

What are the psychological principles of persuasion?

Social psychologist Robert Cialdini has identified six principles of persuasion: scarcity, authority, consistency, reciprocity, consensus, and liking.

What is the principle of persuasion?

Persuasion is the social influence on beliefs, attitude, intentions, motivations, and behavior. It’s a form of manipulation based on commitment that can change thoughts and behaviors. Persuasion principles use words to influence other people and achieve the desired changes.

What is persuasion influence?

Persuasion is reasoning with someone so that he would believe or do something. Influence, on the other hand, is the ability to affect the manner of thinking of another. Both terms have deep meanings for someone who aspires to be a good leader, as both persuasion and influence can be used for motivation.